Problems

As you can see, webviews has a very clunky experience. Pages load slow and websites are not as responsive as text over laps with elements. When a user scrolls up and down to look at items for instance it is easy to exit the experience, causing them to re input info into forms. This causes a lot of friction and can lead to users just giving up, reducing conversions on sales. A lot of different influencers sell different products across different websites causing users to re enter their info repeatedly or sign up for accounts. On snapchat, webviews have an autofill feature where users can send their account info and more just by tapping

3. Solutions & Snapstore

On snapchat, when users purchase items their shipping and payment information can be stored for later use. Greatly reducing friction and annoyance when dealing with forms.

The snapstore in its current iteration has a long way to go. But the potential for this is huge for influencers and brands

. Instead of having a swipe up link and bouncing users to other platforms keeping the user within snapchat allows for a more concrete and polished e- commerce experience. Snapchat’s product and brand has an inherent level of trust and transparency with users from the beginning of its creation. From snaps data minimization practices to content review, users trust snapchat. Influencers can use this to their advantage to potentially increase conversions. If a product is being sold on snapchat, users know that it is legitimate. Since snapchat is used very regularly amongst users for communication it is opened 25x a day. This means that just because a user sees your product or story once and bounces, they are likely to see it again and may convert. Sort of like when you walk by that store on your way to work everyday and you finally decide to go in and check it out.

4. Snapcodes

Snapcodes allow users to unlock exclusive content. This presents a unique opportunity for venues and artists to enhance the live concert experience. By adding snapcodes to tickets or printing them out and putting them on physical objects within the venue. Venues, artists, and fesitvals can give exclusive content like filters and lenses or link to merch on their websites with snapcodes. Concert go-ers will be snapping anyway, by adding exclusive content this can encourage users to include them in their snaps.

Conclusion

Music is culture. Snapchat is culture. For the GenZ demographic, Snapchat has changed the way we communicate, capture, consume content, and soon buy products.When we are at concerts we snap. When something crazy happens we snap. When we eat good food we snap. There are an endless list of triggers. However, the potential of snapchat remains largely untapped. This is where Genz’s attention and eyeballs are, and influncers and brands can take full advantage of this to hyper target the GenZ demographic. One thing is for certain, the intersection of music and AR content is enevidable and snapchat is at the forefront of this. This is an opportunity you don’t want to miss.

Questions? comments? You can reach me at https://www.nicklamela.design/ or [email protected]

This story is published in The Startup, Medium’s largest entrepreneurship publication followed by + 371,663 people.