Get more out of Criteo with Segment

Segment’s Criteo integration simplifies data collection from mobile devices. By enabling the Criteo integration in your Segment settings, you eliminate the need to add any Criteo code tags to your application. Rather, by simply naming your events in accordance to Segment’s mobile spec, Segment will know how to automatically route all your data directly to Criteo from Segment’s servers. This saves you from adding any additional code to your applications, and makes getting started with Criteo much faster.

Segment uses the context fields that are automatically captured with the Segment mobile SDKs to populate Criteo’s tags with your app’s name, your user’s language, and properties like locale, userId, deviceType and deviceId. All you need to do is make sure that the event names and properties match up.