Improvely Attribution Integration · Segment
How Improvely works
Improvely relies on a few sources of data to build reports. The first is collected through links generated by the tool and used for ad destination URLs. The second is the Javascript library that collects traffic, user data, and conversions from your website. The last is ad cost data, which needs to be uploaded into the tool in CSV format. The CSV data and links are taken care of manually and can be done by anyone. The installation of the Javascript library, however, will require some development time, mainly to pass through the custom user data and fire conversion events with revenue data through to the tool.
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